@alexhaircoach
ALEX IOANNOU
A veteran stylist, salon owner, educator, platform artist, and coach, Alex’s love for education has led to the formation of a talented group of like-minded individuals.
His animated, fun, informative, motivating, technical demonstrations, and hands-on classes are beneficial to all levels of salon personnel. Alex works with seasoned salon owners and stylists to brand new, ‘can’t hold the scissors’ beauty school students. The message is clear, “Learn to build a foundation, then creatively break it apart”.
Alex’s seminars and presentations include an array of technique, marketing, business, and team building, with the goal of understanding balance, shape, and weight distribution.
JERI DELGADO-IOANNOU
Former Art Director and International Creative Team member for Vidal Sassoon, Jeri’s experience is one for the books!
Born and raised in Chicago, she has travelled all over the world, working and living in different countries and states. Always building a clientele and keeping herself relevant, her teaching methods include the structured Sassoon techniques paired with the loose, visual looks and cuts learned while living in Paris, France.
Jeri has worked on movies, commercials, fashion shows, TV, and has coiffed the hair for many A-list celebrities and top fashion models.
@jeridelgadobeauty
@art.of.eva
EVANGELINE MALIONES
Eva graduated from the Paul Mitchell cosmetology school in 2018, winning an award in ‘Color Outside The Lines’ and participated in professional photoshoots with the Paul Mitchell artistic team.
She believes her continued educational experiences gave her the courage to say "yes" to competitions and events. Education keeps her relevant, learning cutting, styling, razor, and barbering techniques under some of the industry’s best-known mentors. “I consider myself a ‘hybrid’ stylist specializing in short hairstyles, men's grooming, and color”, explains Eva.
Her social media pages showcase some of the many transformations Eva enjoys doing. Sharing what she has learned and experienced offers an opportunity for growth, one thing Eva cannot stop doing!
KELLY STOBART
Kelly’s experience as a former salon owner, platform artist, educator, and stylist allow her the ability to teach and share information and ideas with any hairdresser.
She loves the ‘Simon Says’ approach, especially in a group setting, focusing on one technique all at the same time. Her specialty is in the classics, building foundation and structure then helping stylists take the next step developing their skill set into salon creative work.
Kelly says, “You have to know the rules first, before you break them. If you understand the basics then you can create whatever you want.”
@kellystobart
@lizdaniels.doeshair
LIZ DANIELS
Liz is a true artist and self-professed hair nerd. Well versed in hair color science and chemistry, scissor and razor cutting, her extensive list of certifications include ‘American Board Certified Hair Colorist’ and ‘Sassoon Educator Level 1’.
Liz believes that cultivating and prioritizing a routine for stylist wellness and creative expression can make money behind the chair by keeping stylists healthy, happy, and busy.
Her employee based salon has shifted and grown a large and loyal following since opening in 2012. The boutique salon allows clients a chill, collaborative, and fun experience while attracting those seeking classic, gorgeous hair and edgy, rebellious styles.