Alex Ioannou
EXPERIENCE
2020 -Present: Business + Culture Coach, Educator, Stylist
I’ve developed a system of structure, stability, security, and success; these being the modus operandi for creating opportunity, foundation, and relationship for individual, team, and company growth, resulting in long-term success.
My collaborative, custom, ‘other-side-of-the-coin’ thinking has allowed me to share 30+ years of leadership, management, and mentorship with any type of business, creating a win-win culture.
2021 - 2023: Ooh La La Salon & Wellness l Key Largo, Florida - Managing Director
My journey had me traveling to Ocean Reef, Key Largo. At Ooh la la, Salon and Wellness, I built and developed a team that boasted a 30% revenue increase in the first year. I was able to add a second satellite location and a third location in year two, almost doubling the staff and services offered! My responsibilities, while servicing and building a clientele, were schedules, payroll, inventory, training, marketing, hiring, and mentoring the staff for the entire company including nail technicians, massage, esthetician, reception, and assistants. I implemented systems, identified, and trained future leadership to continue successful and seamless operations. The company has since added another four satellite locations!
November 1992 - 2020: TRIO Salon, Ltd. - President + Owner
TRIO Salon opened in 1992 and was at the forefront of Chicago salons from day one, eventually growing to three locations and it’s own full line of professional haircare products. As the owner, leader, and working stylist, catering to a formidable clientele, I was in charge of the entire salon and staff. From daily maintenance, all administrative, marketing, inventory, hiring, and staff training to traveling as a platform artist for several manufacturers. TRIO’s training curriculum consisted of appropriate meet and greet, phone etiquette, dress code, up-selling services and retail, culture and team development, excellent customer service, and specific duties for every role and position, schedules. and time management. TRIO Salon grew to be one of the best salons in the city! While still a viable company, TRIO does not have a brick and mortar presence, however, it’s the umbrella company for alexhaircoach.
OTHER EXPERIENCE
Platform Artist + Educator: ARROJO NYC
Alongside celebrity stylist Nick Arrojo and his team, I was part of the Chicago connection! Cutting and styling hair on stage and at the company booth during trade shows and events. I was often invited by Nick to be part of his Expo series and taught cosmetology students at his school in New York City.
Platform Artist + Educator: Aquage
On stage with a formidable team led by industry icons Luis Alvarez, Eric Fisher, and Ann Bray, I was dubbed ‘The Cutter’. Aquage is known for their incredible styling and special event hair, however, I was able to produce and create simple and easy cutting techniques that helped showcase and support the product line. I was on several videos made by Aquage and taught at their academies across the country.
1990-92 National Director of Education: Heidi’s Salons
Heidi’s Salons were a national chain of 40+ salons throughout North America. Originating in Michigan, the company expanded, hiring me to set up training programs and curriculums at each salon to implement and ensure quality control. As the creative lead, I cut and styled hair for clients, performed demonstrations, and workshops for the staff, as well as create styles and looks for their advertising campaigns, often featured in magazines like Vogue.
Platform Artist + Educator: Fromm International
As an educator and platform artist, I traveled through the country to major trade shows and events presenting a curriculum of haircutting using the latest shears made by Fromm International.
1986-90 Vidal Sassoon: Artistic Director
I ascended rank to Artistic Director, leading a two-time award-winning team at Sassoon’s, establishing Chicago as one of the premier salons in the global Sassoon empire. As Art Director, my role was to ensure the creativity, education, and quality control at the Chicago salon was up to par of the Sassoon reputation.
EXPERTISE
Hair Cutting Technique
Education + Curriculum
Leadership + Culture Development
Team Building + Relationships
Customer Service
Product Representation + Presentation
Coaching + Mentoring
TOP TEN ACCOMPLISHMENTS
Extensive celebrity clientele.
Featured in top fashion magazines.
Founder of successful salon chain.
Guest appearances on TV shows.
Lead stylist at renowned fashion events.
Mentor + educator in the industry.
Expert in cutting-edge hairstyling techniques.
Collaborations with major beauty brands.
Influencer with a large online following.
Alex was interviewed by Antony Whitaker in his Grow My Salon Business podcast
Alex was featured in Rick Morton’s book, ‘50 Hairstylists
Honored to be included in Mark Woolley’s ‘The Legends of American Hairdressing’
Illinois Cosmetologist: #011.210108
Illinois CEU Sponsor: #190.000228
Florida Cosmetologist: #CL1290207