“Alex exemplifies both extraordinary personal talent in his craft as well as a keen understanding of business principles. The culture he has built… is a reflection of Alex’s caring, giving, talented and most of all, like-mindedness. I have been fortunate to have worked with Alex, as well as have him as a guest artist at my salon retreat in Kansas City. He is the consummate professional who has been giving back to our industry for many years. Few individuals display the commitment to excellence and quality, coupled with pure drive and passion. He is one in a million.”